My Simplified Sales and Marketing Plan for 2022
In this post I’m sharing a glimpse at my own new and updated marketing plan, now that social media doesn’t feature whatsoever.
It’s pretty lean, but it’s good. I’m excited to put it into action.
⭐️ 2022 Marketing Activity
Grow Small Business Study Club ‘business’ email list
- Using audio adverts of the Small Business Study Notes podcast
- By improving the Squirm-Free School of Business website SEO
- By improving the Squirm-Free School of Business Google My Business profile
- By word of mouth
- By leveraging email signatures
- By creating and distributing fun and “keep-worthy” printed assets (business cards, postcards, etc)
Grow my Sunday Slice ‘close friends’ email list
- With Katy Prince’s Close Friends Podcast (starting v soon for Sunday Slice subscribers omg)✌🏻
- By improving the Katy Prince website and journal SEO
- By word of mouth
- By leveraging email signatures
- By creating and distributing fun and “keep-worthy” printed assets (business cards, postcards, etc)
Make and share valuable free content that blows people’s socks off 🌬🧦
- Blog content
- Podcast content
- YouTube content
- Free downloadable resources
Grow a world-class affiliate program that re-distributes wealth, improves financial accessibility, and generously rewards word-of-mouth marketing 💰💕
- Make it ultra easy for referral partners to earn affiliate commissions by creating and equipping them with a banging affiliate toolkit (with Zoe Linda’s help)
- Give generous commissions
- Celebrate, support and reward our very best referral partners
- Affiliates will have the choice to either:
- Receive the payout yourself; great if you intend to use my affiliate program as additional income!
- Nominate someone to receive the cash directly; great option for someone you mentor, sponsor, or support financially in another way
- Contribute to a “Pay it Forward Fund”; this is a big pot which can then be redeemed against free courses, coaching, events, strategy sessions and more
*Shoutout to Kathryn Meisner for an amazing conversation about this recently!
Create transformational courses and resources that solve pressing problems and are fun to use and implement 🧠⭐️
- Simple - the better the products, the better the word of mouth
- This year, you’ll see me branch out of “just sales” and explore some fun new topics. No spoilers just yet, but I think you’re going to be delighted
Host and attend real life events here in Bristol, regionally and across the country 🎟🤗
- Starting with more attending, and then hosting more once I get a handle on my capacity.
Embrace the ripple effect 🌀
- I anticipate that, as a “ripple effect result” of the above, more people will:
- Invite me to be on their podcasts
- Mention me and my work in their blogs, content, emails, and conversations
- Reach out to me with relevant media and press opportunities, and/or reply to my emails when I pitch myself!
- Invite me to deliver guest trainings to their membership, group, team, or community
- Enquire about bespoke sales training (either on-site, at your live event, or virtually)
⭐️ What I’m selling in 2022
SERVICES: 1:1 time with me
- 75-minute Strategy Session, with replay and action points
- Half-Day Strategy Session, with replay, action points, Content Critique, and Implementation Roadmap
- Custom sales training for you and your small team (on site or virtually) - Starts from £5k, please submit an enquiry
if you’d like to take a lookConnect with Katy
COURSES: Courses and resources
- 7 Days to Sales Success [available now]
- Seal The Deal: 10 days of strategic follow-up, closing clients, and getting paid [available soon]
- 21k in 21 days Cash Generation Challenge [pre-sale starts April 2nd]
- More coming later in the year... 👀
EVENTS: Events and meet-ups
- Sales Success Live - 3.5 days in Bristol; September 2022 - £795
- Small Business Study Circles; £45 / ticket
PROGRAM: Sales Academy
We’re full! Applications will re-open in late 2022/early 2023
Thassit, folks.
My ultra-streamlined sales and marketing plan - sans social media 🥰
Let me know what yours looks like via email or whatsapp (I’m very nosey!) My contact details —> Connect with Katy
Lots of love,
