My Simplified Small Business Sales and Marketing Plan for 2022

My Simplified Small Business Sales and Marketing Plan for 2022

My Simplified Sales and Marketing Plan for 2022

In this post I’m sharing a glimpse at my own new and updated marketing plan, now that social media doesn’t feature whatsoever.

It’s pretty lean, but it’s good. I’m excited to put it into action.


⭐️ 2022 Marketing Activity

Grow Small Business Study Club ‘business’ email list

  • Using audio adverts of the Small Business Study Notes podcast
  • By improving the Squirm-Free School of Business website SEO
  • By improving the Squirm-Free School of Business Google My Business profile
  • By word of mouth
  • By leveraging email signatures
  • By creating and distributing fun and “keep-worthy” printed assets (business cards, postcards, etc)

Grow my Sunday Slice ‘close friends’ email list

  • With Katy Prince’s Close Friends Podcast (starting v soon for Sunday Slice subscribers omg)✌🏻
  • By improving the Katy Prince website and journal SEO
  • By word of mouth
  • By leveraging email signatures
  • By creating and distributing fun and “keep-worthy” printed assets (business cards, postcards, etc)

Make and share valuable free content that blows people’s socks off 🌬🧦

  • Blog content
  • Podcast content
  • YouTube content
  • Free downloadable resources

Grow a world-class affiliate program that re-distributes wealth, improves financial accessibility, and generously rewards word-of-mouth marketing 💰💕

  • Make it ultra easy for referral partners to earn affiliate commissions by creating and equipping them with a banging affiliate toolkit (with Zoe Linda’s help)
  • Give generous commissions
  • Celebrate, support and reward our very best referral partners
  • Affiliates will have the choice to either:
    • Receive the payout yourself; great if you intend to use my affiliate program as additional income!
    • Nominate someone to receive the cash directly; great option for someone you mentor, sponsor, or support financially in another way
    • Contribute to a “Pay it Forward Fund”; this is a big pot which can then be redeemed against free courses, coaching, events, strategy sessions and more
    • *Shoutout to Kathryn Meisner for an amazing conversation about this recently!

Create transformational courses and resources that solve pressing problems and are fun to use and implement 🧠⭐️

  • Simple - the better the products, the better the word of mouth
  • This year, you’ll see me branch out of “just sales” and explore some fun new topics. No spoilers just yet, but I think you’re going to be delighted

Host and attend real life events here in Bristol, regionally and across the country 🎟🤗

  • Starting with more attending, and then hosting more once I get a handle on my capacity.

Embrace the ripple effect 🌀

  • I anticipate that, as a “ripple effect result” of the above, more people will:
  • Invite me to be on their podcasts
  • Mention me and my work in their blogs, content, emails, and conversations
  • Reach out to me with relevant media and press opportunities, and/or reply to my emails when I pitch myself!
  • Invite me to deliver guest trainings to their membership, group, team, or community
  • Enquire about bespoke sales training (either on-site, at your live event, or virtually)

⭐️ What I’m selling in 2022

SERVICES: 1:1 time with me

  • 75-minute Strategy Session, with replay and action points
  • Half-Day Strategy Session, with replay, action points, Content Critique, and Implementation Roadmap
  • Custom sales training for you and your small team (on site or virtually) - Starts from £5k, please submit an enquiry

if you’d like to take a look

COURSES: Courses and resources

  • 7 Days to Sales Success [available now]
  • Seal The Deal: 10 days of strategic follow-up, closing clients, and getting paid [available soon]
  • 21k in 21 days Cash Generation Challenge [pre-sale starts April 2nd]
  • More coming later in the year... 👀

EVENTS: Events and meet-ups

  • Sales Success Live - 3.5 days in Bristol; September 2022 - £795
  • Small Business Study Circles; £45 / ticket

PROGRAM: Sales Academy

We’re full! Applications will re-open in late 2022/early 2023

Thassit, folks.

My ultra-streamlined sales and marketing plan - sans social media 🥰

Let me know what yours looks like via email or whatsapp (I’m very nosey!) My contact details —>

Lots of love,


Read more journal entries about Business 🖥

Journal Entries