This time two years ago, like many others and perhaps like you, I:
Dutifully shared pivot-spo stories of IRL businesses taking to the internet
Cheerfully added that Friends gif to my emails and socials
Proclaimed that moving to 100% online everything was a MUST!
Two years ago I was being as reactive as everyone else.
Slapping on discounts and extensions willy nilly
Flitting from one strategy and structure to the next - partly to break the monotony
Hastily shifting all my eggs into one online marketing basket
Short-term thinking
But back then we didnāt realise did we?
How bloody exhausting it all would have gotten
How tiring and relentless online marketing would become
The knock-on effects of the whole world being on social media at once š
That visceral reticence to attend any non-essential zoom call
Other things I hadnāt accounted for during those cheerful pivot proclamation times:
Just how longterm this would be. I was convinced thisād all be over in 6 weeks, back to normal in 3 months, max. Here we are 2 years on, finally triple vaxxed and returning to normalcy.
How consumed by comparison Iād become without regular, real life, grounding, put-it-in-perspective conversations, hangouts and meet-ups
How ill Iād get and how profoundly life-altering the consequences would be. What the flipping fuckery.
How quickly Iād freaking HOON through my business savings during aforementioned illness and aftermath
The delayed knock-on effect of doing bare minimum sales and marketing activity for 8 months (hint = ouch)
To what degree and how permanently my capacity would change
How much Iād miss my (simpler, easier, leaner) pre-pandemonium life
Perhaps you too have been asking yourself different questions lately?
Questions like:
How can I further optimise my ___ <ā insert online marketing thing?
How can I hire a gigantic team and make this a multi-million empire?
Whose š do I need to š½ to be the next household name?
What business model can I copy and paste to get to seven figures a year ASAP?
Have been replaced with questions like:
What do I even want? Next week, next month, next year�
How much money do I actually need to make to enjoy my life, with a little extra to save and invest?
Who am I really when Iām not being a #PersonalBrand?
How much time and energy am I honestly prepared to dedicate to this?
What can I no longer flipping stand? (cough cough, social media)
How can I live a fuller, more happy and nourishing life outside of my online business persona?
Iām calling it: The real pivot starts now.
Pivoting online ā> pivoting towards what you actually want.
Tell me. What do you truly, really, honestly, actually most want this week, this month, this year?
Hit reply, or leave me a voice note on WhatsApp.
Iām happy to share:
I want to fully embrace my weird, unconventional, no-routine schedule
I want to do more writing and fewer Zoom calls
I want to take 10 multi-day trips this year
I want to make OTT packed lunches more often
I want to plan, prepare for and take an 8-12 week sabbatical in the next 12 months
I want to get connected to my local community here in Bristol
And what pivot will help you make it a reality?
Hereās a peep at how Iām pivoting to better accommodate what I want and need:
Leave social media (done āļø)
Embracing more offline, print, and in-person ways of growing the business.
Lean into selling courses and resources (at a lower price point)
Host IRL events in favour of online
Only run my high-touch Sales Academy once a year (and restrict intake to 12 people)
ā¦And thatās just the beginning
(Iāll of course keep you posted over the coming weeks and months)
But now I wanna know - what about you?
Tell me two things:
- What do you truly, really, honestly, actually most want this week, this month, this year?
- And what pivots might help you make it a reality?
Hit reply to any Sunday Slice email, or leave me a voice note on WhatsApp - all my contact info is on the Connect page at KatyPrince.com
Before I go, A few very quick life updates, announcements and such:
- Freddie had a gig in Bristol on Friday night, which was so fun. Search Freddie Lewsi on Spotify to listen to his new single Best Dressed Ex
- Luke and I had a disappointing burger at 3 Brothers - got me thinking about how āsilent complainersā are the biggest threat to your reputation⦠possibly a topic for future?
- Iām re-reading Tim Ferriss' Four Hour Work Week at the moment - would you be interested in a book summary? Is this something I should start doing?
- Iām on a mission to document some in-depth case studies over the coming weeks. If youāve taken a course or program with me and would like to participate in a case study, email me katy@katyprince.com with the subject line Case Study.