This time two years ago, like many others and perhaps like you, I:
Dutifully shared pivot-spo stories of IRL businesses taking to the internet
Cheerfully added that Friends gif to my emails and socials
Proclaimed that moving to 100% online everything was a MUST!
Two years ago I was being as reactive as everyone else.
Slapping on discounts and extensions willy nilly
Flitting from one strategy and structure to the next - partly to break the monotony
Hastily shifting all my eggs into one online marketing basket
But back then we didn’t realise did we?
How bloody exhausting it all would have gotten
How tiring and relentless online marketing would become
The knock-on effects of the whole world being on social media at once 🙃
That visceral reticence to attend any non-essential zoom call
Other things I hadn’t accounted for during those cheerful pivot proclamation times:
Just how longterm this would be. I was convinced this’d all be over in 6 weeks, back to normal in 3 months, max. Here we are 2 years on, finally triple vaxxed and returning to normalcy.
How consumed by comparison I’d become without regular, real life, grounding, put-it-in-perspective conversations, hangouts and meet-ups
How ill I’d get and how profoundly life-altering the consequences would be. What the flipping fuckery.
How quickly I’d freaking HOON through my business savings during aforementioned illness and aftermath
The delayed knock-on effect of doing bare minimum sales and marketing activity for 8 months (hint = ouch)
To what degree and how permanently my capacity would change
How much I’d miss my (simpler, easier, leaner) pre-pandemonium life
Perhaps you too have been asking yourself different questions lately?
How can I further optimise my ___ <— insert online marketing thing?
How can I hire a gigantic team and make this a multi-million empire?
Whose 🍑 do I need to 🐽 to be the next household name?
What business model can I copy and paste to get to seven figures a year ASAP?
Have been replaced with questions like:
What do I even want? Next week, next month, next year…?
How much money do I actually need to make to enjoy my life, with a little extra to save and invest?
Who am I really when I’m not being a #PersonalBrand?
How much time and energy am I honestly prepared to dedicate to this?
What can I no longer flipping stand? (cough cough, social media)
How can I live a fuller, more happy and nourishing life outside of my online business persona?
I’m calling it: The real pivot starts now.
Pivoting online —> pivoting towards what you actually want.
Tell me. What do you truly, really, honestly, actually most want this week, this month, this year?
Hit reply, or leave me a voice note on WhatsApp.
I’m happy to share:
I want to fully embrace my weird, unconventional, no-routine schedule
I want to do more writing and fewer Zoom calls
I want to take 10 multi-day trips this year
I want to make OTT packed lunches more often
I want to plan, prepare for and take an 8-12 week sabbatical in the next 12 months
I want to get connected to my local community here in Bristol
And what pivot will help you make it a reality?
Here’s a peep at how I’m pivoting to better accommodate what I want and need:
Leave social media (done ✔️)
Embracing more offline, print, and in-person ways of growing the business.
Lean into selling courses and resources (at a lower price point)
Host IRL events in favour of online
Only run my high-touch Sales Academy once a year (and restrict intake to 12 people)
…And that’s just the beginning
(I’ll of course keep you posted over the coming weeks and months)
But now I wanna know - what about you?
Tell me two things:
- What do you truly, really, honestly, actually most want this week, this month, this year?
- And what pivots might help you make it a reality?
Hit reply to any Sunday Slice email, or leave me a voice note on WhatsApp - all my contact info is on the Connect page at KatyPrince.com
Before I go, A few very quick life updates, announcements and such:
- Freddie had a gig in Bristol on Friday night, which was so fun. Search Freddie Lewsi on Spotify to listen to his new single Best Dressed Ex
- Luke and I had a disappointing burger at 3 Brothers - got me thinking about how “silent complainers” are the biggest threat to your reputation… possibly a topic for future?
- I’m re-reading Tim Ferriss' Four Hour Work Week at the moment - would you be interested in a book summary? Is this something I should start doing?
- I’m on a mission to document some in-depth case studies over the coming weeks. If you’ve taken a course or program with me and would like to participate in a case study, email me firstname.lastname@example.org with the subject line Case Study.